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Search
engine submission refers to the act
of getting your web site listed with
search engines. Another term for this
is search engine registration. Getting
listed does not mean that you will necessarily
rank well for particular terms, however.
It simply means that the search engine
knows your pages exist.
Before submitting, you must of course
find a place to submit to and it is
highly recommended that any site owner
establish a search engine submission
budget. This is true whether you are
running a commercial web site.
|
| Most
popular search engines |
| Although
there are thousands of search engines
exists on the web today, it is estimated
that 95% of all searches are done through
the top few engines and Without top rankings
in major search engines for key words
and phrases related to your products and
services, you are definitely missing the
bulk of your potential customers. |
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| This
doesn't mean that you should completely
ignore the smaller engines that aren't
mentioned here, but it does mean that
you should focus on the big ones. If you
can rank well in just one or two of the
major search engines, the traffic you'll
receive will in most cases surpass that
of 20 minor engines put together. |
| Manual
submission V/S Auto submission |
| If
you ask webmasters to describe their single
most frustrating task and you're likely
to get an earful about the search
engine and directory submission process.
It can be confusing, tedious, time-consuming,
and expensive. |
|
Manual Submission A MUST For Directories
i.e. Human-based search engines (directories) |
| Some
search engines and directories make it
virtually impossible to be included except
by manual submission. The two best examples
are perhaps Goggle and DMOZ.
A directory is organized into categories
and subcategories. Each directory has
a different hierarchical structure (i.e.
category layout), and each one has its
own set of submission guidelines. Human
editors review each directory submission
and evaluate the site's quality and
relevance. Success only comes when you
submit a high quality site to the proper
category. |
|
Spider-based search engines |
| With
the spider-based search engines, both
automated and manual submissions work
well. In an ideal situation, you should
only have to submit the Home page from
your site, and the search engines should
be able to find the rest of the pages
on your site from a single submission.
Manual Search Engine Submission Takes
Time. All search engines allow you to
submit your site manually, generally through
an "Add URL" or "Suggest
A Site" link - if you can find it.
Some webmasters swear that search engines
intentionally make it hard to submit by
hiding their "Add URL" links. |
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Automated Submission |
Avoid
that endless repetition by using an automated
tool that remembers your site's information.
You just have to enter the information
once into the form and the tool takes
care of submitting to individual search
engines. This does not mean that there
is something inherently wrong with automated
submission. These tools are also useful
if you need to resubmit often since the
information is stored and ready to send
out.
The use of automated submissions has varied
causes but some obvious reasons can be
identified. Automated submissions can
lead to server overload and vulnerability
to denial of service attacks. Inappropriate
submissions, for example submitting a
general interest URL to a specialty engine,
can happen much more easily when submission
is automated. Finally, manually maintained
directories are particularly sensitive
to inappropriate categorization and trivial
requests for inclusion. For them manual
submissions separate the wheat from the
chaff. |
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Submission Conformation and Update |
For
an individual who is doing a one-time
submission of his site to search engines,
updates are not a major issue. For the
web developer who makes submissions on
a regular basis for different clients,
it is quite a different matter.
If you can't find your pages, it might
be that they are not included in the index.
If that is the situation, don't panic.
It always takes the search engine a while
to index content after it has been submitted,
so be patient.
Don't resubmit the pages unless it has
been about three weeks since you submitted
and you still can't find them in the database.
At INICSOL We'll help
you evaluate your options and select
the best submission method for your
site.
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